About Kids and Stuff Merchandise Ltd.
Your Factory for Custom Plush Toys, Mascots and Merchandise
Designed and developed in Bulgaria, Europe
Kids and Stuff Merchandise Ltd. is happy to welcome you in her Custom Made Plush Toys and Branded Merchandise world. With our Headquarters located in Sofia, Bulgaria, we can serve all European Countries at a glance.
Our plush toys production facilities are located mostly in Europe and the Far East. If you work with Kids and Stuff, you benefit from our 30 years of experience in custom made plush toys.Kids and Stuff Merchandise is your soft toys manufacturer with a 360° service!
We create creative concepts and total merchandise packages.
- Plush Toys, Any Character, Any Shape
- Custom Made Soft Toys Europe or the Far East at your choice
- Baby ranges with Montessori aspects (Blankets, doudou, Quiet Books…)
- Tees, Hoodies, Caps, Beach Towels
- Socks
- Bags&Backpacks
- Keychains
- Figurines
- Balls (soccer balls, basketballs, PVC balls)
- Water globes (also with music box)
- Packing and POS displays
- Puzzles&Booklets
- Character Development and Illustrations
Our Green Green Impact

Your plush toys could also be made of rPet (100% recycled) PET bottles.
Besides standard materials that comply with CE, we can use recycled polyester with a GRS certificate. Also cotton and organic cotton with a GOTS certificate are possible. We can supply all type of customers.
Even Oeko-Tex® Standard 100 is possible.
All toys come with very Soft hand-feeling, soft colours (harmless colouring). Our aim is to develop great touchable plush toys for babies to teens.
How to start your own plush toy?
We offer a full service from design, production, Iso Quality Management, CE and/or Oeko-Tex® certificate to import and logistics.
- Character Development
- Standard Fabrics, rPet, Oekotex Standard 100
- CE, QC, Oekotex

Tags, packing: recycled materials
Washflags: polyester, satin, woven cotton (Oeko-Tex® possible)