European-managed production | Certified safety standards | Tailored designs from concept to delivery.

Your character. Your story. In a plush toy that gets everything right.

We create custom plush and character merchandise for brands — tailored to your design, certified for safety, and overseen by our European-managed team. From plush toys to backpacks, towels to snowglobes, your character comes to life exactly as imagined.

They trusted the wrong factory. You won’t.

We’ve seen it happen: mismatched samples, unclear communication, missed deadlines, and poor quality. That’s not how it should be.

At Kids&Stuff Merchandise, we create custom plush and character-based merchandise that matches your design down to the last detail — safe, certified, and ready for retail or giveaways.

Why work with us?

✅ 100% custom-made based on your artwork – no templates, no shortcuts
✅ Clear communication & project management from our European team
✅ Safe, certified materials that meet EU toy safety and GPSR standards
✅ Realistic minimums for professional use (starting at 1,000 pcs)
✅ Trusted by leisure parks, branding agencies, and event organisers across Europe
✅ From plush toys to bags, socks, puzzles & more — all in your character’s style

Made in Sofia. Managed in English. Trusted all over Europe.

Located in Bulgaria, led by a Western European team.
With decades of experience in toy production, we offer the perfect balance: efficient local manufacturing combined with clear, professional communication — no confusion, no compromise.

From idea to delivery: here’s how it works (for plush toys)

You send us your character design
We create a realistic plush prototype
– 10–20 days if you request a sample upfront
– 5–10 days if the sample is part of a paid order
You approve – we start production (45–60 days)
Delivery to your warehouse, safely packed and labeled

This timeline applies to our plush toy production process.
For other merchandise such as bags, towels or puzzles, timelines and sample options may vary.

WE HELP YOU GROW YOUR BRAND

Have a character in mind? Let’s make it real.

Tell us about your idea, and we’ll cover the rest – design, safety, production, and delivery.

What our clients say

The Bear and Penguin came last week, and today when I'm back at the office, I had the chance to check them out, and I am really happy with them! Looking so good, so thank you so much 😊

Thanks for everything, and tomorrow I send you a picture of when will try the mascot 😀. Have I lovely evening!

“Excellent quality and service. A trusted partner for our museum shop.”

It’s rare to find a factory that really listens. The team at Kids&Stuff delivered exactly what we envisioned – on time, and without compromises.

We’ve worked with other suppliers before. But this was the first time our plush toys actually matched the character we imagined. Great service, great product.

Communication was clear, deadlines were respected, and the end product is now a best-seller in our park shop. We’ll definitely return for our next character.

We wanted our mascot to be more than a costume – now every child goes home with a Frodo plush. It's perfectly safe, looks exactly like our design, and the quality is outstanding.