A custom plush toy with zipper pocket developed for HABMUT®, combining the 28 cm MUTSAMMLER with a fully lined rear storage pocket, custom YKK zipper, branded labels and a matching HABMUT ToGo plush keychain.
The HABMUT® project combines a functional 28 cm plush star with a matching miniature plush keychain. Developed as one coordinated product family, both formats retain the recognisable HABMUT character while serving a different purpose.
The large HABMUT MUTSAMMLER is designed as a soft companion and cushion, but also contains a functional storage pocket for the brand’s MUTzettel. HABMUT ToGo translates the same character into a compact plush format that can be attached to a backpack or keychain.
The rear storage pocket is an essential part of the HABMUT concept and therefore had to be integrated into the plush construction without compromising its softness, shape or appearance.
For the final product, Kids&Stuff developed the pocket with a custom-sized YKK zipper and a fully lined internal compartment. The lining separates the storage area from the plush filling and provides a clean, finished interior that can be used repeatedly for notes and small keepsakes.
The main HABMUT MUTSAMMLER measures approximately 28 × 28 × 10 cm. The matching HABMUT ToGo measures approximately 8 × 8 × 5 cm.
Creating the miniature version required more than simply reducing the original pattern. The proportions, facial details and construction had to be adapted so that HABMUT remained clearly recognisable at a much smaller scale.
The result is a coordinated product family in which the large plush and the small plush keychain share the same brand identity while fulfilling different functions.
Production-ready branded plush requires more than the correct shape and fabric. Labels, tags and finishing details are part of the final product and need to be developed together with the plush itself.
For HABMUT, the branded finishing includes:
These details are incorporated during product development rather than added as an afterthought. This ensures that the finished product arrives prepared for its intended retail and end use.
HABMUT came to Kids&Stuff with an existing product concept. The objective was to achieve a level of quality and finishing that could be reproduced consistently in commercial production.
For us, an approved sample is therefore not the end of product development. The construction, materials, detailing, labels and finishing must all remain feasible and controllable when production moves from prototype to volume.
This project demonstrates our approach to custom plush production: the approved product becomes the reference for controlled, repeatable mass production.
The HABMUT plush products are developed for the European market and comply with the applicable European toy safety requirements, including EN 71. The final product includes the required care and product labelling as part of the production process.
Kids&Stuff Merchandise manages custom plush projects based on an existing character, approved artwork, sample or developed product concept.
Our involvement can include technical product review, sampling, materials and construction, branded labels and tags, safety requirements, controlled production, quality control, packing, import, transport and final delivery.
The objective is not only to manufacture the plush itself, but to deliver a brand-correct, production-ready and commercially usable finished product.
| Size | From 8 cm to big size 28 cm pillow |
|---|---|
| Fabrics | super soft adorable plush fabric |
| Eyes | Embroidered |
| Branding | The construction had to combine several requirements in one product: Soft cushion-style plush construction |
| Compliance | EN 71 |
Every project is developed from scratch, based on your character, brand guidelines and technical requirements — no stock items, no generic solutions.
All products are designed with EU toy safety standards, materials selection and age grading in mind, supporting smooth approvals and market entry.
Sampling, production and quality control are managed step by step, with clear timelines and transparent communication throughout the process.
