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January 2026
Custom Character Merchandise for Brands in 2026
Brands that work with characters rarely stop at a single product. A strong character needs consistency, recognisability and a professional execution across multiple touchpoints.
In this article, we look at how custom character merchandise supports brand activations, visitor experiences and long-term engagement — especially when projects are planned with a broader vision in mind.
Custom plush toys as the foundation
For many brands, a plush toy is the first physical expression of a character. When produced correctly, it becomes a recognisable anchor for children, families and visitors.
High-quality plush production focuses on:
- character accuracy
- safe materials and construction
- repeatable quality at scale
This foundation makes it possible to extend the character into other product categories without losing identity.
From plush to mascot costumes
When a character moves from hand-held product to live interaction, mascot costumes play a crucial role. They allow brands to create:
- memorable on-site experiences
- strong visual presence at events
- emotional interaction with visitors
Consistency between plush design and mascot execution is essential for credibility.
Collectibles and blind boxes
Blind boxes and collectible formats introduce surprise and repeat engagement. They work particularly well in environments such as leisure parks, retail corners and seasonal activations.
When designed as part of a series, they encourage return visits and brand loyalty — without relying on discounts or promotions.
Games, cards and everyday merchandise
Puzzles, card games, affirmation cards and items like socks allow a character to stay present beyond the initial purchase moment.
These products:
- fit naturally into daily routines
- work well as add-on sales
- extend the life of the character universe
They are especially effective when the visual language remains consistent across all items.
Conclusion
Successful character projects are not built around isolated products.
They are built around coherence, quality and long-term thinking.
By developing custom character merchandise as a connected universe — from plush toys and mascot costumes to collectibles and everyday items — brands create experiences that last longer and feel more professional.
For projects planned in 2026, early coordination between product categories remains one of the strongest success factors.
