About us
Discover Why Customers and Brands Choose us
Designs developed with mass production, safety and durability in mind.
WHO WE WORK WITH & HOW
Your European Production Partner for Custom Plush & Merchandise
With European management and a structured production approach, we guide each project from design review and sampling to mass production and compliant delivery.
Our clients choose us when they need a partner that builds products to scale — with consistent results, technical feasibility and clear communication at every step.
If you already have approved artwork, reference samples, or a deadline-driven launch, we’ll help you translate it into a production-ready specification and a reliable timeline.
25+ years of experience
custom plush toys
mascot costumes
promotional gadgets
From sampling and testing to mass production, logistics and EU import — one dedicated partner, one clear process.
Our value
From Concept to Compliant Production
- Quality-first production standards
- EN71 & GPSR compliance built into every project
- Exact Pantone colours and design fidelity
- Proven experience with complex custom designs
- One dedicated production partner
- Clear timelines and transparent communication
- Controlled supply chain and EU import support
- Designed for professional volumes and long-term use
Clear ideas. Reliable execution. Products that last. We believe that custom plush toys and merchandise should do more than look appealing — they must perform consistently at scale. Our vision is to transform brand characters and concepts into high-quality plush toys and merchandise that are technically sound, safe, and suitable for long-term commercial use. Every project is approached with precision, material knowledge, and attention to detail, ensuring that the final product reflects the brand’s identity while meeting real production and safety requirements.
Turning custom ideas into production-ready plush and merchandise. At Kids&Stuff Merchandise Ltd., our mission is to support brands, leisure parks and organisations throughout the full development of custom plush toys, mascot costumes and branded merchandise. From initial design review and sampling to mass production and EU-compliant delivery, we focus on consistency, quality control and clear communication. Our role is not just to produce — but to guide each project toward a reliable, scalable and compliant outcome.
European management. Structured processes. Full transparency. Based in Bulgaria and led by a Western European management team, we combine international project management with hands-on production expertise. We work closely with trusted manufacturing partners and maintain strict control over materials, specifications, safety standards and timelines. Our clients value us for our realistic advice, transparent pricing and commitment to long-term partnerships — delivering products that meet expectations, regulations and commercial realities.
Kids&Stuff at Glance
Proven Experience in Custom Plush Production
Years of industry experience
Custom plush items produced
Projects developed with EN71 & GPSR compliance
European countries served
Trusted by
Trusted by Leading Brands and Organisations
