Our Green Commitment

Responsible Materials. Clear Choices.

Production-Ready Design

Responsible materials for safe, scalable production

OUR GREEN COMMITMENT

Sustainability, Built for Real Production

Sustainability at Kids&Stuff Merchandise is a practical, material-driven approach. We focus on safe materials, certified options and production methods that meet European requirements and work in real mass production — without compromising quality or reliability.

Our goal is not to promise everything, but to offer responsible choices that actually work.

Why It Matters

We support brands, leisure parks and organisations that need products which are:

Compliant with European safety standards
Suitable for children and retail environments
Produced responsibly and consistently at scale

Sustainable materials are selected per project, based on feasibility, certification needs and end use.

Recycled Polyester (GRS Certified)

Responsible use of recycled materials for plush production. We offer recycled polyester fabrics and fillings certified under the Global Recycled Standard (GRS). This ensures traceability of recycled content and compliance with environmental and social criteria throughout the supply chain. Suitable for: Plush toys, keychains, promotional items

Cotton & Organic Cotton (GOTS Certified)

Natural fibres with controlled origin. For projects requiring natural materials, we offer cotton and organic cotton certified under the Global Organic Textile Standard (GOTS). These materials are sourced and processed according to strict environmental and ethical standards. Suitable for: Baby products, doudous, soft toys, textile merchandise

Oeko-Tex® Standard 100

Tested for harmful substances. Materials used in our plush toys can comply with Oeko-Tex® Standard 100, ensuring they are tested for harmful substances and safe for direct skin contact — including for children. This certification supports product safety, not “greenwashing”. Suitable for: Children’s plush toys, retail collections, licensed products

Safe Colouring & Long-Life Design

Designed to last — not to be replaced. We focus on durable fabrics, safe dyes and construction methods that support long product life. Longevity reduces waste and supports responsible use in retail, parks and repeated activations. Sustainability also means products that stay in use.

Play Intro

Our value

From Concept to Compliant Production

At Kids&Stuff Merchandise, we support brands, parks and organisations in developing custom plush toys, mascot costumes and branded merchandise — with a strong focus on quality, safety and production reliability. Our European management team combines creative development with hands-on production expertise, ensuring every project meets both brand expectations and EU regulatory standards.

Custom Plush Toys & Mascot Costumes for Brands

We support brands, leisure parks and organisations with the development and production of custom plush toys, mascot costumes and branded merchandise — with full control over quality, safety and EU compliance.

Our Vision

Clear ideas. Reliable execution. Products that last. We believe that custom plush toys and merchandise should do more than look appealing — they must perform consistently at scale. Our vision is to transform brand characters and concepts into high-quality plush toys and merchandise that are technically sound, safe, and suitable for long-term commercial use. Every project is approached with precision, material knowledge, and attention to detail, ensuring that the final product reflects the brand’s identity while meeting real production and safety requirements.

Our Mission

Turning custom ideas into production-ready plush and merchandise. At Kids&Stuff Merchandise Ltd., our mission is to support brands, leisure parks and organisations throughout the full development of custom plush toys, mascot costumes and branded merchandise. From initial design review and sampling to mass production and EU-compliant delivery, we focus on consistency, quality control and clear communication. Our role is not just to produce — but to guide each project toward a reliable, scalable and compliant outcome.

Our Approach

European management. Structured processes. Full transparency. Based in Bulgaria and led by a Western European management team, we combine international project management with hands-on production expertise. We work closely with trusted manufacturing partners and maintain strict control over materials, specifications, safety standards and timelines. Our clients value us for our realistic advice, transparent pricing and commitment to long-term partnerships — delivering products that meet expectations, regulations and commercial realities.

Kids&Stuff at Glance

Proven Experience in Custom Plush Production

Over the years, we have supported brands, leisure parks, retailers and organisations across Europe with the development of custom plush toys, mascot costumes and branded merchandise. Our experience is built on long-term partnerships, repeat projects and a controlled production process that delivers consistent quality at scale.