Quality and Safety
Designed for Europe. Built for Real Use.
Designed to meet European safety standards
EN 71 COMPLIANCE
Your compliance partner
It is integrated into design, materials and production, ensuring every product meets European requirements and is suitable for children, retail and public environments.
We guide clients through compliance from the earliest design stage to final delivery.
Products designed for the European market. All applicable products are developed to meet CE marking requirements, ensuring they comply with European toy and product safety legislation where applicable. We support documentation and conformity procedures as part of the project.
Safety tested for children’s use. Plush toys intended for children are designed in line with EN71 standards, covering mechanical safety, materials, flammability and chemical requirements. Testing is coordinated with accredited laboratories when required.
Aligned with European product safety regulations. Our products are developed with the General Product Safety Regulation (GPSR) in mind, focusing on risk assessment, traceability and safe use in public and retail environments.
Safe by design, not by chance. We apply design principles that reduce risk from the start: secure construction child-appropriate components durability for repeated handling Safety is built into the design — not added afterwards.
Our value
From Concept to Compliant Production
- Quality-first production standards
- EN71 & GPSR compliance built into every project
- Exact Pantone colours and design fidelity
- Proven experience with complex custom designs
- One dedicated production partner
- Clear timelines and transparent communication
- Controlled supply chain and EU import support
- Designed for professional volumes and long-term use
Clear ideas. Reliable execution. Products that last. We believe that custom plush toys and merchandise should do more than look appealing — they must perform consistently at scale. Our vision is to transform brand characters and concepts into high-quality plush toys and merchandise that are technically sound, safe, and suitable for long-term commercial use. Every project is approached with precision, material knowledge, and attention to detail, ensuring that the final product reflects the brand’s identity while meeting real production and safety requirements.
Turning custom ideas into production-ready plush and merchandise. At Kids&Stuff Merchandise Ltd., our mission is to support brands, leisure parks and organisations throughout the full development of custom plush toys, mascot costumes and branded merchandise. From initial design review and sampling to mass production and EU-compliant delivery, we focus on consistency, quality control and clear communication. Our role is not just to produce — but to guide each project toward a reliable, scalable and compliant outcome.
European management. Structured processes. Full transparency. Based in Bulgaria and led by a Western European management team, we combine international project management with hands-on production expertise. We work closely with trusted manufacturing partners and maintain strict control over materials, specifications, safety standards and timelines. Our clients value us for our realistic advice, transparent pricing and commitment to long-term partnerships — delivering products that meet expectations, regulations and commercial realities.
Kids&Stuff at Glance
Proven Experience in Custom Plush Production
Years of industry experience
Custom plush items produced
Projects developed with EN71 & GPSR compliance
European countries served
Trusted by
Trusted by Leading Brands and Organisations
