Custom Merchandise
Discover Why Customers and Brands Choose us
Designs developed with mass production, safety and durability in mind.
CUSTOM MERCHANDISE
Turn your character into a complete, sellable product range
At Kids&Stuff Merchandise, we develop custom merchandise that perfectly matches your plush toys and mascot costumes. Not generic promotional items, but well-thought-out products that belong to one clear character universe and are suitable for professional B2B use across Europe.
Based in Sofia, Bulgaria, with Western European management, we support brands, leisure parks and organisations that need reliable, scalable and compliant merchandise production.
Your character starts here. We develop custom plush toys that define the look, proportions and personality of your character.
• Fully custom designs based on your artwork
• Consistent execution across sizes and collections
• Developed for EU-focused B2B programs
Bring your character to life at events, parks and campaigns with technically correct, wearable constructions.
• Optimised for visibility, comfort and durability
• Designed to match plush and merchandise exactly
• Built for repeated use and professional activations
Small items with big reach—ideal for volume, impulse sales and brand exposure.
• Custom PVC and metal designs
• Suitable for retail, promotions and giveaways
• Perfect add-on to plush and mascot programs
Collectible formats that drive repeat engagement and create a series effect around your character.
• Resin, PVC or vinyl figurines
• Blind box concepts and themed collections
• Ideal for leisure parks, retail and campaigns
Textile merchandise
Supporting products that complete your product range and extend your character into everyday use.
• Bags, backpacks and drawstring bags (durable, kid-proof constructions)
• Towels and selected pool accessories
• Kids socks (anti-slip) and coordinated textile items
• Developed as part of a consistent character line
Extend your character into family-friendly formats that work well in retail and park shops.
• Custom puzzles with retail-ready packaging
• Card games and themed sets for repeat play
• Designed to fit a coherent character universe
Our value
From Concept to Compliant Production
- Quality-first production standards
- EN71 & GPSR compliance built into every project
- Exact Pantone colours and design fidelity
- Proven experience with complex custom designs
- One dedicated production partner
- Clear timelines and transparent communication
- Controlled supply chain and EU import support
- Designed for professional volumes and long-term use
Clear ideas. Reliable execution. Products that last. We believe that custom plush toys and merchandise should do more than look appealing — they must perform consistently at scale. Our vision is to transform brand characters and concepts into high-quality plush toys and merchandise that are technically sound, safe, and suitable for long-term commercial use. Every project is approached with precision, material knowledge, and attention to detail, ensuring that the final product reflects the brand’s identity while meeting real production and safety requirements.
Turning custom ideas into production-ready plush and merchandise. At Kids&Stuff Merchandise Ltd., our mission is to support brands, leisure parks and organisations throughout the full development of custom plush toys, mascot costumes and branded merchandise. From initial design review and sampling to mass production and EU-compliant delivery, we focus on consistency, quality control and clear communication. Our role is not just to produce — but to guide each project toward a reliable, scalable and compliant outcome.
European management. Structured processes. Full transparency. Based in Bulgaria and led by a Western European management team, we combine international project management with hands-on production expertise. We work closely with trusted manufacturing partners and maintain strict control over materials, specifications, safety standards and timelines. Our clients value us for our realistic advice, transparent pricing and commitment to long-term partnerships — delivering products that meet expectations, regulations and commercial realities.
Trusted by
Trusted by Leading Brands and Organisations
