January 10, 2026

January 2026 Custom Character Merchandise for Brands in 2026 Brands that work with characters rarely stop at a single product. A strong character needs consistency, recognisability and a professional execution across multiple touchpoints. In this article, we look at how custom character merchandise supports brand activations, visitor experiences and long-term engagement — especially when projects are planned with a broader vision in mind. Custom plush toys as the foundation For many brands, a plush toy is the first physical expression of a character. When…